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Esperance of Tunis: The money-making machine of African football

Esperance de Tunis players celebrate with the CAF Champions League trohpy | Courtesy photo

Twenty-nine times Tunisian league winners and four-time CAF Champions League winners Esperance of Tunis are the African football money-making machine.

In a continent where most clubs are struggling to raise funds to pay the salaries of their players and fund other inevitable expenses, the Tunisian giants have amassed a whooping USD27 million from prize monies, player and ticket sales in the Champions League and Arab Championship since August 2017.

This amount does not include what they have earned as prize monies and sale of tickets for the Tunisian League, domestic cup and as well as broadcasting rights revenue and sponsorship deals.

In 2017, they earned USD2.5 million as Arab Championship winners, USD650,000 for reaching the quarterfinals of the competition.

They earned USD764,000 for their players who were present in the 2018 FIFA World Cup in Russia.

They went home with another USD2.5million in 2018 for winning the CAF Champions League, USD50,000 for reaching the Round of 16 of the Arab Championship. USD1.5million for finishing fifth in the 2018 Club World Cup, and USD150,000 for winning the 2018 CAF Super Cup.

In 2019, they lifted the CAF Champions League again and bagged home USD2.5million, USD50,000 for ending in the Round of 16 of the Arab Championship and USD1.5 million for finishing fifth in the Club World Cup.

From player sales in this period, they took home USD3.5 million for the transfer of Algerian international midfielder Youcef Belaili to Al Ahli Jeddah, USD4.5 million as transfer fees for Cameroon midfielder Franck Kom to Al Rayyan S.C., USD2.3 million for Ferjani Sassi’s transfer to Al Nassr SC, USD354, 000 for the transfer of Caykur Rizespor and USD122,400 for the transfer Mohamed Ali Moncer to rivals CS Sfaxien.

From ticket sales in the CAF Champions League, they earned USD1.4million in 2018 and the same amount in 2019.

All these sum up to USD27 million in two years.

Maybe the Tunisian club should start holding workshops, seminars and symposiums to school most central East and West African clubs on how a professional club should be organized in order to be financially stable and sustainable.

Data Assembled by African Football Hub, Nuhu Adam’s.

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