FUFA, Azam Media reach agreement on coverage of Rwanda game

It was Azam Media that started us off with claims of holding media rights for the broadcast of all the World Cup qualification matches for the 2022 and 2026 editions within the region. Claims that were later proved to be legitimate.

Ahead of Uganda’s second leg World Cup qualifier encounter against Rwanda, the local football governing body, FUFA has reportedly reached an agreement with Azam Media about sharing the Free-To-Air (FTA) feed.

According to a source that preferred anonymity, Azam Media has agreed to share feed with Uganda Broadcasting Corporation (UBC TV) that will facilitate the airing on FTA decoders of the game slated for this Sunday, October 10.

The source further confirmed that FIFA had to intervene before a harmonized resolution was reached between both parties with the venue, St. Mary’s Stadium, Kitende already set.

It is also believed that Buganda Broadcasting Services (BBS Terefayina) will have access to air the game on FTA should they intend to. In the event that they do, access to the viewer in the comfort of their living rooms will be made easy.

This is still surprising though that both parties reached a harmonious agreement given the nasty clashes manifested in the letters that did social media rounds the previous weeks.

It was Azam Media that started us off with claims of holding media rights for the broadcast of all the World Cup qualification matches for the 2022 and 2026 editions within the region. Claims that were later proved to be legitimate.

This was in retaliation to the ugly scenes that had happened at the same venue during Uganda’s barren stalemate against Mali the previous month in the same competition.

These undesirable events had FUFA coerce Azam Media into giving feed to UBC after the former had already granted FTA rights to BBS Terefayina.

In the same vein, a FUFA security agent, Herbert Masanda Nsubuga stood in front of the (Azam Media) cameras to purposely block viewers from watching the game live. This was to further push the latter’s arm to give in.

If the source is anything to go by, Ugandans will be guaranteed access to viewership via national TV as the Cranes continue to push further their World Cup dream.

This will also be a guarantee that the country does not get to witness a repeat of the earlier occurrences at Kitende. An altercation that was indeed poorly handled.

Meanwhile, Uganda will also be looking to make it two wins in less than a week against the same opponent after winning 1-0 in Kigali on Thursday evening, courtesy of a Fahad Bayo strike.

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