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FUFA ends marriage with Airtel, returns to MTN

By Allan Damba
Cranes pose for a team photo before they faced kenya in the 2022 FIFA World Cup Qualifiers / FUFA Image

After the end of their relationship, with Airtel Uganda, the Federation of Uganda Football Associations (FUFA) has returned to rivals MTN Uganda as the official sponsor for the Senior national men’s football team, Footbal256 can reliably confirm.

This website understands that FUFA and Airtel failed to reach an agreement to renew their most recent contract following its expiry in 2021.

For starters, the two parties first entered the marriage in 2013 for an initial four years in a UGX3.8B deal.

In November 2017, the two renewed the sponsorship for a huge UGX 10B meant to run for four years, ending in 2021.

Almost over a year since the expiry of the documented deal, the two have reportedly had discussions that in the end, failed to come to fruition.

In the past FUFA and MTN had an on and off relationship since 1999 before it stabilized in the mid 2000s until 2013 when they parted ways.

But at the moment, an announcement confirming their return is imminent.

While Airtel oversaw the Cranes hit back-to-back qualification to the Africa Cup of Nations in 2017 and 2019 respectively, MTN’s reign was commended for their marketing of the team.

Under MTN, the Cranes was something every Ugandan wanted to associate with, the home matches attracted mammoth crowds.

Awaits to be seen the duration of the new MTN deal, and whether it will bring back to life the old attractive Uganda Cranes brand.

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