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‘Money first’ – A’ita dissects Arua Hill’s business idea

By Football256 Team
Arua Hill SC chairman Joel A'ita Jaffer speaking during the breakfast meeting between club chairmen and FUFA | Courtesy photo

Arua Hill SC chairman Joel A’ita recently shared the club’s development plan where he eloquently highlighted that the feasibility of the project lies in their ability to create structures for incoming generation and sustainability.

While the Kongolo family might be new to the Uganda Premier League (UPL), they are not necessarily visitors to Ugandan football since they have been part of the drama for the last five years.

The Leopards are very well aware of the problems straining the game, the majority of which hugely centring around financial and infrastructural bottlenecks amongst others.

“Sports in Uganda is taken as leisure, our approach is business. Trophies are number two,” the Arua Hill chairman stated. (The views were revealed by the club website)

“We plan to have other disciplines of sports later after establishing and rooting the football club well,” he added.

A’ita further expounded more realistically on the available plans that will ensure that the Arua outfit defies the odds and successfully manage to shrug off the common challenges Ugandan clubs often face.

“Before acquiring the club, we started our programme by constructing a stadium, which process is currently at 70% with at least 150 showrooms, 4-star hotels, 80 rooms, 30 apartments, a doctors plaza and so forth,” he continued.

“We sold 60% of the business and kept 40% for Development Infrastructure, which we anticipate will make 5 to 6 billion Uganda Shillings per annum and some of the proceeds will go into funding Arua Hill SC,” A’ita further explained.

“We chose to build a football stadium first so as to have a strong football club and change the disastrous experience of West Nile clubs against central clubs,” he added.

A’ita also needed no invitation to commend FUFA for being supportive when the club started the stadium project and also acknowledge their unwavering love for football growth in the country.

He also revealed that the Federation President, Moses Magogo, invited him for a progressive discussion regarding the development. This according to him is positive towards sports infrastructural growth in Uganda.

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