From a general perspective, getting sponsorship for your team, means getting help in form of money a partnership that is of mutual benefit to both the sponsor and the recipient.
Sponsors will definitely not just fall into a relationship with any club, because at the end of the day, they are also looking at how they will be benefitting from sponsoring a certain entity.
And after bringing another sponsor on board in Kansai Plascon, Vipers SC president Lawrence Mulindwa has urged StarTimes Uganda Premier League clubs to improve on their operational structures in order to attract sponsors.
“I remember when we were opening St. Mary’s Stadium, Kitende I mentioned that clubs should get serious in a way that there should be strong structure in every club,” Mulindwa said during the unveiling on Monday.
“The structures we have at Vipers are what are making us achieve this, we have the marketing and branding departments which are very vibrant.”
“Plascon can not associate with a club which does not have structures, and it is not a matter of just talking about them, they should be in existence so that any sponsor who comes on board will appreciate.”
“So my advise as a football administrator, is that clubs need to understand that they are in the Uganda Premier League which calls for serious people who are ready to maintain and put up structures which attract sponsors,” Mulindwa added.
Vipers confirmed a two-year renewable sponsorship deal with Plascon worth UGX 400 million.
The partnership will see Placon’s logo appear at the back of the Vipers SC jersey with Hima Cement appearing at the front of the jersey while DFCU Bank will be the sleeve sponsors.
Plascon will also have access to stadium branding, match day activations, be involved in Vipers CSR engagements, fans activations among others activities of the club.